Audio Online Seminar • Wednesday, December 10, 2008 • 12:00 - 1:30 PM Central Time • $214

Being proactive is often rewarded in life and it has certainly proven to pay off when it comes to developing positive media relations. Institutions that take the time to build strong media relationships win in several ways. They are more likely to realize favorable media coverage in the event of a crisis as well as during more routine, month-to-month events. As a result, they are more likely to enjoy a stronger image and enhanced relationships with alumni and supporters, as well as with the public in general.

You can learn the steps for proactive, successful media relations by attending a new, 90-minute online seminar being presented on December 10. Led by Richard Pokrass, M.A., Building Positive Media Relationships that Last offers proven strategies and tips that can help you achieve productive, long-term media relations and enjoy better media coverage.

During this information-packed seminar, you will learn to:
• Develop, nurture and maintain a positive, long-term relationship with print and broadcast reporters
• Create or enhance a crisis communications plan so you are fully prepared to engage the media should a disaster or emergency situation occur
• Better understand the impact of new media such as the Internet, satellite radio, and cable TV entertainment programming containing news content
• Conduct an effective self-assessment
• Identify areas of improvement in your school’s media relations efforts
• Monitor progress and list “next steps” for your program

Live and interactive—so you can get instant answers and feedback!
You will be able to ask questions and directly benefit from Pokrass’ experiences and award-winning approaches for building successful media relations. You will also be able to contribute approaches that have been successful for you, and hear the concerns of other attendees.

One of the best educational values you’ll find
At just $189, Building Positive Media Relationships that Last is a remarkably reasonable investment in your media campaign’s success. What’s more, the fee applies per site, not per person … so you can invite the rest of your team to attend, along with others from your campus, at no additional cost! Just sign on from a meeting facility or classroom and stretch your training dollars.

Who should attend:
• CEOs
• Presidents
• Vice Presidents of Academic Affairs
• Media and Public Relations Officials
• Directors of Public Safety
• Trustees

Featured Higher Education Presenter:

Richard Pokrass, M.A.

How does a Magna Online Seminar work? Read our FAQ

Can't make the scheduled seminar? Click here and scroll to the bottom of the next page to order the program in CD or transcript format.

   1:00 PM -   2:30 PM (Eastern Time)
 12:00 PM -   1:30 PM (Central Time)
 11:00 AM - 12:30 PM (Mountain Time)
 10:00 AM - 11:30 AM (Pacific Time)

Audio Online Seminar • Wednesday, December 10, 2008 • 12:00 - 1:30 PM Central Time • $214

Date(s): 12/10/08
Time: 12:00 PM Central Time - See other time zones above.
Cost: $214.00
Phone: 800-433-0499
Email: custserv@magnapubs.com