7 Steps to Recruiting, Training & Maintaining Campus Tour Guides



Audio Online Seminar • Thursday, July 16, 2009 • 12:00 - 1:00 PM CDT • $244

Imagine if your college president had a meeting with prospective students and their parents … and showed up late, haggard, unenthused and inarticulate.

It’d be the last you ever saw of those prospects, certainly.

There are some other representatives of your institution whose presence and bearing are just as important … your student tour guides. In fact, given that tour success is the best indicator of applications and, ultimately, enrollment, you could argue that tour guides are the most important ambassadors of your school.

How are yours performing? Are you confident they’re selling your school as effectively as it can be sold?

If you see room for improvement, you’ll want to be sure to sign on for a new online seminar coming July 16.
In 7 Steps to Recruiting, Training & Maintaining Campus Tour Guides, Aaron Basko, Director of Admissions at Salisbury University, will share ways you can transform tour programs from areas of weakness into sources of great strength. He’ll cover:

• Creating a student leadership structure.
• Identifying a proper compensation option.
• Understanding how to create a culture of excellence.
• Using competition to promote long-term commitment.
• Promoting a unified message through script-based training.
• Building program prestige to attract candidates.
• Increasing accountability.
• Creating long-term viability for your program.
• And more!


Listen to a preview

Included with the presentation is a 20-page sample training manual for tour guides. You’ll come away with the tools and the knowledge you need to develop and maintain a guide team that makes the best possible impression on every campus visit!

Questions welcome during this live, interactive event
You can submit questions to the presenter for discussion during a dedicated Q&A session. It’s a great opportunity to fine-tune your understanding of the material, troubleshoot your tour-guide program, and share your challenges and successes. You’ll hear the perspectives of other attendees, too, from institutions nationwide.

Good news for tight budgets
Magna Online Seminars fit nearly any budget … even in these difficult times. The cost for the tour-guide seminar is just $244. Better still, it applies per site, not per person. That means you can invite others from your campus to attend at absolutely no additional cost! Simply sign on from a conference room or any facility large enough to accommodate your group. You’ll be making a great deal even better!

Who should attend:
• Directors of admission
• Admissions counselors
• Tour program coordinators

An energetic, enthusiastic tour guide can “sell” your institution better than almost anyone. Learn the secrets of building a top-notch team of guides in this idea-filled presentation!

Featured Higher Education Presenter:

Aaron Basko

Aaron Basko

How does a Magna Online Seminar work?

Can't make the scheduled seminar?


   1:00 PM -   2:00 PM (Eastern Daylight Time)
 12:00 PM -   1:00 PM (Central Daylight Time)
 11:00 AM - 12:00 PM (Mountain Daylight Time)
 10:00 AM - 11:00 AM (Pacific Daylight Time)


Audio Online Seminar • Thursday, July 16, 2009 • 12:00 - 1:00 PM CDT • $244


Date(s): 07/16/09
Time: 12:00 PM Central Daylight Time - See other time zones above.
Cost: $244.00
Phone: 800-433-0499
Email: custserv@magnapubs.com