Video Online Seminar • Wednesday, July 29, 2009 • 12:00 - 1:30 PM CDT • $304

Your website is a powerful tool for marketing your institution and recruiting new students. In an era of cost-cutting, many are tightening their print budgets and turning more attention to online media. The advantages? Websites are affordable, flexible, and they offer opportunities to share your message in new and exciting ways.

But there are definite downsides to online communication, too. It can be difficult to know where to invest your money and staff resources. Are you focusing on the right content? Does your site have the attention-grabbing online features your prospective students expect? Is it easy to find key information… or is your website a turn-off at first click?

In this engaging seminar, explore straightforward but profound online changes that can transform your website into a powerhouse recruiting tool.

While there is no single “best” website for student recruitment, there are individual marketing elements that, blended together, create a high-impact site.

In this seminar, web marketing authority Bob Johnson, Ph.D., takes you on a 90-minute tour of websites that work, sharing his expert advice along the way. Just some of the important topics you’ll discuss include:

• Focusing on content that’s easy to scan for immediate impact.
• Developing online campus tours that feature people more than facilities.
• Blending blogs and social media into the online experience.
• Letting students tell their real stories, preferably in video format.
• Making sure your academic programs are easy to find and easy to understand.
• Providing net cost information as clearly as you can.
• Keeping inquiry forms as simple as possible so more people use them.

Listen to a preview

The benefits of attending a pricey conference; the convenience of your desktop!
In this fast-paced presentation, you’ll participate in a live, virtual tour of sample websites. The presentation materials include URL addresses for each site, so you can revisit at your leisure.

Q&A during the live session may be somewhat limited, but you’re invited to send in your questions throughout the presentation. Following the seminar, you’ll receive a personalized, written response, often including additional references and resources.

Bob Johnson, Ph.D. is recognized worldwide as an online marketing expert. Before launching his consulting career, he held college and university leadership positions in marketing and enrollment for more than 25 years. Johnson’s popular email newsletter, Your Higher Education Marketing Newsletter, is sent monthly to 4,100 subscribers at more than 933 U.S. colleges and universities.

Work in enrollment, marketing or admissions?
This seminar highly recommended for:

• Deans of enrollment and admissions
• Marketing directors
• Admissions counselors and student recruitment staff
• Online communications staff, including web content editors and writers
• Web tech staff who work in support of enrollment efforts

One low cost for as many participants as you invite
The registration fee for this seminar is just $304, regardless of how many viewers you include. Our online video seminars give you the option of logging on alone, or organizing a mini-conference for your staff. Consider bringing your enrollment and marketing specialists together to attend this vital seminar.

Featured Higher Education Presenter:

Bob Johnson, Ph.D.

How does a Magna Online Seminar work?

Can't make the scheduled seminar?

   1:00 PM -   2:30 PM (Eastern Daylight Time)
 12:00 PM -   1:30 PM (Central Daylight Time)
 11:00 AM - 12:30 PM (Mountain Daylight Time)
 10:00 AM - 11:30 AM (Pacific Daylight Time)

Video Online Seminar • Wednesday, July 29, 2009 • 12:00 - 1:30 PM CDT • $304

Date(s): 07/29/09
Time: 12:00 PM Central Daylight Time - See other time zones above
Cost: $304.00
Phone: 800-433-0499
Email: custserv@magnapubs.com