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Audio Online Seminar • Thursday, March 18, 2010 • 12:00 - 1:30 PM CDT
$229 - Register today and save! (Price increases to $254 after 3/11/10)

Remember when an “old” student was a 22-year-old senior?

This year, nearly half of all enrolled students will be adults over 25. That’s a remarkable shift from even a decade ago.

With the new demographics come new marketing challenges. How do you reach adult students? What media do you use? What are their needs, wants and priorities? How do you compete against for-profit organizations to recruit them? You can get answers during a new online seminar coming March 18.

In Major Trends Shaping Adult Student Marketing, Carol Aslanian will share best practices and the latest strategies for effective targeting and recruiting. With decades of experience in adult learning and marketing to adult students, she is uniquely qualified to help you develop a robust and successful outreach program.

In this 90-minute audio seminar, you’ll gain insights into issues including:
• Demographic, economic and social changes impacting adult learning.
• How to use demographic data to shape your outreach and recruitment.
• Lessons to learn from the success of for-profit providers.
• What the online delivery preferences of adult learners are, and how to capitalize.
• The role and function of hybrid/blended learning.
• How to build contractual relationships with business and industry.
• Which media are most effective in reaching adult students.
• How to develop an ROI-focused marketing budget.
• How to get buy-in from your institutional leadership.
• And much more.

Listen to a preview

Interactive presentation … questions welcome!
You’re invited to submit questions for the presenter during this live, interactive seminar, for discussion during a dedicated Q&A session. Share your successes, get help with your challenges, and hear what’s on the minds of other attendees from campuses nationwide. It’s a great opportunity for consultation and collaboration!

Great value for you … and colleagues can attend free!
Magna Online Seminars are among the best professional-development values you’ll find. At just $229, this seminar costs a fraction of what off-campus events typically do … and you’ll pay none of the associated costs for travel, meals and lodging.

That’s good news for tight budgets … and here’s even better news: the seminar fee applies per site, not per person. That means you can invite others from your office, your department, and across your campus to attend, without spending an extra cent. It’s a great way to stretch your budget and develop a coherent, cooperative approach to recruiting adult students. Attendance is limited only by the size of your facility – just be sure to sign on from a conference room, lecture hall or other venue large enough to accommodate your group.

Who should attend:
• Marketing directors
• Deans and directors of continuing education
• Deans of enrollment
• Deans of admissions
• Marketing coordinators
• Graduate school deans and directors
• Vice presidents of enrollment management

Learn how to capture your share of a growing market … don’t miss this important look at marketing strategies for adult students!

Featured Higher Education Presenter:

      Carol Aslanian

How does a Magna Online Seminar work?

Can't make the scheduled seminar?

Audio Online Seminar • Thursday, March 18, 2010 • 12:00 - 1:30 PM CDT
$229 - Register today and save! (Price increases to $254 after 3/11/10)

   1:00 PM -   2:30 PM (Eastern Daylight Time)
 12:00 PM -   1:30 PM (Central Daylight Time)
 11:00 AM - 12:30 PM (Mountain Daylight Time)
 10:00 AM - 11:30 AM (Pacific Daylight Time)

Date(s): 03/18/10
Time: 12:00 PM Central Daylight Time - See other time zones above.
Cost: $229.00
Phone: 800-433-0499
Email: support@magnapubs.com

Register Now!