6 New Essential Elements in Web-Based Marketing

In an electronic world increasingly dominated by portable devices and mobile apps, how important is your “traditional” website presence to your school’s overall marketing success?

Hear higher education marketing consultant Dr. Bob Johnson answer that key question during this seminar.

Mobile-savvy students now routinely expect colleges to demonstrate their expertise with the latest technologies. If your college is falling behind in using mobile marketing to reach prospective students, it is likely that you are making a poor impression on the students who are checking you out. It is also probable that your competitors are taking advantage of this opportunity to beat you to them.

Dr. Johnson outlines the most important elements of your online marketing campaign, while presenting the very best examples of the most successful college and university websites.

In this seminar, you learn:

• The role of web-marketing in student recruitment
• Which tasks are most important to your site’s visitors
• The crucial website design elements you need to incorporate
• Suggested improvements to inquiry forms, for easier completion
• How to protect your brand reputation online
• The difference between mobile apps and mobile websites
• Overlapping material for both online and mobile sites
• Why design simplicity is essential for mobile devices
• Ways to maintain communication with prospects, from pre-application through enrollment
• Whether to focus your limited resources on a mobile site or apps

This seminar also includes Dr. Johnson’s picks for the very best college marketing websites.

Who will benefit from this seminar?

This online marketing seminar is essential viewing for:

• Vice Presidents and Deans
• Directors of Admissions, Recruitment, and Enrollment Management
• Vice Presidents and Directors of Marketing Communications
• Web Content Editors and Writers
• Web Designers

Expert marketing presenter

Bob Johnson, Ph.D. is a higher education marketing consultant and owner of Bob Johnson Consulting, LLC. He is the author of Your Higher Education Marketing Newsletter which is sent monthly to 4,100 subscribers in the United States and abroad. His specialties include marketing communications website reviews, usability analysis and content copywriting.

Dr. Johnson is a frequent presenter on online marketing for professional associations. He served as chair of the American Marketing Association’s annual Symposium for the Marketing of Higher Education from 1994 to 2003 and held college and university positions in enrollment management and marketing from 1979 to 2000.

Your college’s marketing website is essential for connecting with your prospects. Learn how to develop and improve your online and mobile presence by purchasing this seminar on CD today.

TO ORDER: 6 New Essential Elements in Web-Based Marketing
Description Price Seminar CD only $309 Seminar CD w/ Campus Access License $509	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.