Adopting Social Media in Admissions: What New Studies Say

Not long ago a mailed letter was the best way to reach prospective students. But not any more.

It’s no secret that with online social media, students are communicating differently these days.

It’s also no secret that college and university admissions departments have been quick to follow students into those new media spaces.

How are colleges are putting their time, effort and resources into social media?

Nora Ganim Barnes, Ph.D., is one of the principals in the first-ever research project into social media utilization among admissions offices. She reviews the results in this exclusive 60-minute seminar. 

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Barnes, in collaboration with researcher Eric Mattson, conducted surveys in 2007 and 2008, tracking institutions’ use of social media and the mix they employed.

She shares her research-based insights and you'll also get a look at year-on-year growth in a variety of social media (the numbers are remarkable).

• Discover what your competitor schools are doing in social media.
• Get important insights on planning your social media program.
• See how to experiment with social media tools and maximize the use of each one.
• Learn how to monitor buzz about your institution … and why it’s critical to do so.
• Receive best-practices guidelines for blogging and social networking.
• Learn the importance of message consistency across all media, and ways to help ensure it.

Who should view:

• Admissions Directors
• Admissions Officers 
• University Public Relations Personnel 
• University IT Directors 
• University Communications Directors