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Marketing to Adult Students: The Future is Already Here 4/26/05

Available as CD or MP3 download

Presenter:
Carol Aslanian, President of Aslanian Group, Inc., New York, NY 

You'll learn:

  • Current and prospective demographic and societal patterns which lead adults back to the classroom. They will be able to identify such patterns in their own communities and shape programs that respond to them.
  • The extent and scope of adult learning in American higher education so as to positively influence the decisions of colleagues on campus in regard to servicing adult students.
  • The personal transitions and triggers (motivation and timing) in the lives of adult students which propel them back to schooling.
  • The adult demand for degrees vs. courses vs. certificates.
  • Adult student preferences for location and scheduling of courses.
  • How to reach out to adult students through electronic and mass media.
  • Services adults need for a successful return to college.
  • The extent to which online learning is preferred to classroom instruction.
  • How to edge out their competition 

Includes Working Guide


$169 - MP3 Download--Save $20!

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 $189.00 - Complete CD Price