90-minute audio conference recording on CD

Presenter:
Michael Haines, Director, National Social Norms Resource Center, Northern Illinois University

You’ll learn to:

• Identify four characteristics of effective social norms programs on college campuses.
• List three common errors of practice and how to prevent/avoid repeating them.
• Describe elements of normative policy and how to integrate social norms marketing with campus policies.
• Identify three criticisms of the social norms approach and their respective responses.
• Discuss the relationship of social norms marketing and treatment services on campus.
• Describe three funding strategies for underwriting a social norms intervention.
• Compare and contrast social norms marketing and public relations and the role that social norms plays in community relations.
• Discuss future directions, challenges, and opportunities for effective application of the social norms approach.

Includes handouts.