Available as a CD, MP3 download, and/or transcript

Presenter:
Ellen Badger, director of programs and services for Binghampton University's international students and scholars for 20 years. 

You'll:

• Learn how your office’s mission can help shape an on-campus marketing strategy
• Learn specific components of an on-campus marketing strategy
• Learn how such marketing strategies have the potential to improve your program’s visibility on campus
• Discover ways that effective marketing can lead to budget enhancement
• Learn why marketing and advocacy go hand-in-hand
• Identify the potential individuals or offices that benefit from your office’s services and programs and who can also help you
• Learn why it can be important to cultivate support from key student groups
• Avoid the pitfalls of launching a marketing strategy without having your support network in place
• Learn strategies that will enhance your future interactions with campus leaders

Includes Working Guide