What high school guidance counselors think about community colleges matters. They have a lot of influence on students’ enrollment decisions and tend to steer students to preferences based on their own college experiences. So if a high school guidance counselor attended a four-year institution, he or she are likely to overlook community colleges when apprising students of their postsecondary options.

And because counselors have a lot of impact on students’ college motivation and preparation, they also influence students’ chances of success. So in the end, good relationships with high school guidance counselors are critical to your institution’s enrollment management efforts.

Still, because these relationships take time and effort to develop and sustain, they often get put on the back burner. This seminar will show you concrete steps you can take now to move those relationships in a positive direction.

This presentation will provide insights on high school counselors and help you create programs and marketing initiatives that strengthen communication, increase enrollment yields, and increase student persistence.

Knowledge benefits for you:
• Improve communication between high school counselors and your enrollment management staff
• Help counselors and parents understand the merits of a community college education
• Work with school counselors to develop programs, informational packets, and other materials that prepare students to succeed at the college level
• Increase student enrollment and persistence at your community college
• Consider your institution’s image and how school counselors view community colleges in general

Who should attend:
• Directors of recruitment and admission
• Enrollment managers
• Vice presidents of student affairs
• Community college presidents
• High school guidance counselors
• High school principals

This seminar is the beginning of a year-long series of Magna Online Seminars focusing on issues of importance to community colleges. For more information about this series, check our Community College Leader Professional Development Series website.