90-Minute Recording of Audio Online Seminar • Originally Broadcast December 10, 2008 • $189

Being proactive is often rewarded in life and it has certainly proven to pay off when it comes to developing positive media relations. Institutions that take the time to build strong media relationships win in several ways. They are more likely to realize favorable media coverage in the event of a crisis as well as during more routine, month-to-month events. As a result, they are more likely to enjoy a stronger image and enhanced relationships with alumni and supporters, as well as with the public in general.

You can learn the steps for proactive, successful media relations by hearing this new, 90-minute seminar. Led by Richard Pokrass, M.A., Building Positive Media Relationships that Last offers proven strategies and tips that can help you achieve productive, long-term media relations and enjoy better media coverage.

During this information-packed seminar, you will learn to:
• Develop, nurture and maintain a positive, long-term relationship with print and broadcast reporters
• Create or enhance a crisis communications plan so you are fully prepared to engage the media should a disaster or emergency situation occur
• Better understand the impact of new media such as the Internet, satellite radio, and cable TV entertainment programming containing news content
• Conduct an effective self-assessment
• Identify areas of improvement in your school’s media relations efforts
• Monitor progress and list “next steps” for your program

One of the best educational values you’ll find
At just $189, Building Positive Media Relationships that Last is a remarkably reasonable investment in your media campaign’s success. What’s more, the fee applies per site, not per person … so you can invite the rest of your team to view this program, along with others from your campus, at no additional cost! Just project it in a meeting facility or classroom and stretch your training dollars.

Who will benefit from this seminar:
• CEOs
• Presidents
• Vice Presidents of Academic Affairs
• Media and Public Relations Officials
• Directors of Public Safety
• Trustees

Featured Higher Education Presenter:

Richard Pokrass, M.A.

Available in CD or print transcript format. The CD contains an audio presentation with PowerPoint and can be viewed on any standard computer equipped with Windows Media Player. Our CDs are not compatible with Macintosh computer systems. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases.

90-Minute Recording of Audio Online Seminar • Originally Broadcast December 10, 2008 • $189