90-Minute Recording of Video Online Seminar • Originally Broadcast March 31, 2009 • $249

Did you know that poor academic customer service is a factor in 72% of instances in which a student decides to leave college before graduating? The fact is, academic customer service has always been an issue but today it is more so than ever.

Colleges and universities that have successfully integrated excellent customer service practices into their cultures have realized a greater ability to overcome student retention challenges. In addition, these same schools that have made customer service paramount in their day-to-day operations are not only surviving in the current economic debacle but in some cases are thriving—partly because they are simply doing a better job of retaining students.

If improving student retention is at or near the top of your priorities, you will want to watch this new 90-minute online seminar. Led by Dr. Neal Raisman, 5 Ways to Improve Retention Starting Tomorrow will provide practical strategies and approaches for retaining students as well as insights into better understanding why students leave school.

Dr. Raisman is a leading authority on student retention and is the author of The Power of Retention and Embrace the Oxymoron, which is the best-selling book ever published on customer service for education and related industries. His 36 years in higher education as a faculty member, dean, associate provost, president and chancellor have provided him with a thorough understanding of student retention issues as well as academia in general.

After hearing this information-packed seminar, you will learn a number of easy, inexpensive and practical methods for improved student retention, including:
• Key ways to retain more students.
• How to make your school more like Cheers University.
• Identifying and removing ugly POCmarks (point of contact marks) and financial aid issues.
• Objective correlatives on campus and fixing signs of problems.
• How to get students to complain properly and how to change complaints to smiles.
• How to make teaching fun again.
• Cultivating classroom decorum as a customer service, including what to do when a student uses inappropriate language.

In addition, Dr. Raisman discusses why it is important to treat students as professional clients and how retention can be improved by doing so. To help illustrate his ideas, he demonstrates a mock phone call from a student and then discusses the call afterward. Informative, humorous and occasionally irreverent, Dr. Raisman offers a highly insightful seminar on a critical topic in higher education today.

It’s a great value at a low fee—for one attendee or a group!
The seminar CD costs just $249 per site, which means you can project it in a classroom or conference facility and invite others from your campus to attend. It’s a great way to share ideas and approaches with interested colleagues on how to successfully improve student retention. When you figure the expense you'd have to send several staff members to an off-site conference, it's a tremendous cost savings. And the best part is you pay the same fee whether you watch it alone in your office, or invite everyone in the building!

Who will benefit from this seminar:
• Retention Services
• Presidents
• Student Services
• Enrollment Management
• Admissions
• Human Resources
• Marketing
• Public Relations
• Faculty
• Student Life
• Housing

Featured Higher Education Presenter:

    Dr. Neal Raisman

Available in CD or print transcript format. The CD contains a video presentation with PowerPoint and can be viewed on any standard personal computer equipped with Windows Media Player. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases.

90-Minute Recording of Video Online Seminar • Originally Broadcast March 31, 2009 • $249

Build your reference library with our CD/Transcript packages

Purchase both the audio CD and print transcript of this important seminar and you'll have a resource you'll refer to again and again. Each package set includes the full print transcript of the live seminar, the presenter's handouts, and CD recording of the live program in a protective sleeve. You'll never wonder where your CD is because it's kept right with the printed materials.

When you add this attractive binder set to your shelf, you have easy access to all the materials from our online seminar at your fingertips - whenever you want it. Plus, you'll save $49 over the cost of purchasing these items separately!