60-Minute Recording of an Audio Online Seminar • Originally Broadcast April 29, 2009 • $229

Remember when a mailed letter was the best way to reach prospective students?

You might … but they sure don’t.

It’s no secret that students communicate differently these days, particularly through an ever-expanding menu of online social media.

It’s also no secret that college and university admissions departments have been quick to follow students into those new media spaces.

What has been a secret is exactly who is doing what. Which colleges are putting their time, effort and resources into which social media? What blend of Wikis, Blogs, Tubes, Twitters, Spaces and Faces is the competition using, and what are the trends? What are they doing that you may not be?

It’s a secret no longer.

A first-ever research project into social media utilization among admissions offices has just been completed, and one of the principals, Dr. Nora Ganim Barnes, reviews the results in this exclusive Magna Online Seminar.

Dr. Barnes, Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth, in collaboration with researcher Eric Mattson, conducted surveys in 2007 and 2008, tracking institutions’ use of social media and the mix they employed. She’ll share her research-based insights during this seminar. You’ll:

• Look at year-on-year growth in a variety of social media (the numbers are remarkable).
• Discover what your competitor schools are doing in this space.
• Get important insights on planning your social media program.
• See how to experiment with social media tools and maximize the use of each one.
• Learn how to monitor buzz about your institution … and why it’s critical to do so.
• Receive best-practices guidelines for blogging and social networking.
• Learn the importance of message consistency across all media, and ways to help ensure it.
• And much more.

Listen to a preview

Convenient, efficient … and remarkably budget-friendly.
You know offsite seminars can be kind of a pain … and an expensive one at that. They’re time-consuming, calendar-disrupting, and they eat up a lot of dollars in travel, lodging and meal costs.

Magna Online Seminars like this one have none of those disadvantages. We bring the information to you, on your campus. Your time commitment is limited to the duration of the seminar, and your monetary commitment is limited to the seminar fee. You can invite others from your campus to attend at no additional cost. There’s no limit … simply project it into a conference room or other facility large enough to accommodate your group! It’s a real bargain during tight economic times.

Who should attend:

• Admissions Directors
• Admissions Officers
• University Public Relations Personnel
• University IT Directors
• University Communications Directors

For the very first time, there’s good, solid information available on how admissions programs are using social media. Learn what other schools are doing, and benchmark your own efforts!

Featured Higher Education Presenter:

Dr. Nora Ganim Barnes

Available in CD or print transcript format. The CD contains an audio presentation with PowerPoint and can be viewed on any standard personal computer equipped with Windows Media Player. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases.

60-Minute Recording of an Audio Online Seminar • Originally Broadcast April 29, 2009 • $229

Build your reference library with our CD/Transcript packages

Purchase both the audio CD and print transcript of this important seminar and you'll have a resource you'll refer to again and again. Each package set includes the full print transcript of the live seminar, the presenter's handouts, and CD recording of the live program in a protective sleeve. You'll never wonder where your CD is because it's kept right with the printed materials.

When you add this attractive binder set to your shelf, you have easy access to all the materials from our online seminar at your fingertips - whenever you want it. Plus, you'll save $49 over the cost of purchasing these items separately!