7 Steps to Recruiting, Training & Maintaining Campus Tour Guides


60-Minute Recording of an Audio Online Seminar • Originally Broadcast July 16, 2009 • $219

Imagine if your college president had a meeting with prospective students and their parents … and showed up late, haggard, unenthused and inarticulate.

It’d be the last you ever saw of those prospects, certainly.

There are some other representatives of your institution whose presence and bearing are just as important … your student tour guides. In fact, given that tour success is the best indicator of applications and, ultimately, enrollment, you could argue that tour guides are the most important ambassadors of your school.

How are yours performing? Are you confident they’re selling your school as effectively as it can be sold?

If you see room for improvement, you’ll want to order this seminar CD. In 7 Steps to Recruiting, Training & Maintaining Campus Tour Guides, Aaron Basko, Director of Admissions at Salisbury University, shares ways you can transform tour programs from areas of weakness into sources of great strength. He covers:

• Creating a student leadership structure.
• Identifying a proper compensation option.
• Understanding how to create a culture of excellence.
• Using competition to promote long-term commitment.
• Promoting a unified message through script-based training.
• Building program prestige to attract candidates.
• Increasing accountability.
• Creating long-term viability for your program.
• And more!

Listen to a preview

Included with this seminar CD is a 20-page sample training manual for tour guides. You’ll come away with the tools and the knowledge you need to develop and maintain a guide team that makes the best possible impression on every campus visit!

Good news for tight budgets
Magna Online Seminars fit nearly any budget … even in these difficult times. The cost for the tour-guide seminar CD is just $219. You can invite others from your campus to share in the information at absolutely no additional cost! Simply project it into a conference room or any facility large enough to accommodate your group. You’ll be making a great deal even better!

Who will benefit:
• Directors of admission
• Admissions counselors
• Tour program coordinators

An energetic, enthusiastic tour guide can “sell” your institution better than almost anyone. Learn the secrets of building a top-notch team of guides in this idea-filled seminar program!

Save 25% with our new series discount
We’ve bundled three of Basko’s top-selling seminars into an essential, three-part series on campus visitation programs. In addition to this seminar on information sessions, you’ll learn how to build a simple, effective assessment program to enhance your campus tours… and you’ll discover 7 keys to training and maintaining the best campus tour guides. Purchase all three seminars−everything you need to build an outstanding campus visitation program−for just $515. That’s a savings of 25%!

Featured Higher Education Presenter:

Aaron Basko

Aaron Basko

Available in CD or print transcript format. The CD contains a video presentation with PowerPoint and can be viewed on any standard personal computer equipped with Windows Media Player. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases.

CD orders generally ship within three to five business days following the live seminar date. Print transcripts (and CD/transcript binder sets) require additional time for publishing and processing and will be shipped approximately three weeks after the live program is held.

60-Minute Recording of an Audio Online Seminar • Originally Broadcast July 16, 2009 • $219


Build your reference library with our CD/Transcript packages

Purchase both the audio CD and print transcript of this important seminar and you'll have a resource you'll refer to again and again. Each package set includes the full print transcript of the live seminar, the presenter's handouts, and CD recording of the live program in a protective sleeve. You'll never wonder where your CD is because it's kept right with the printed materials.

When you add this attractive binder set to your shelf, you have easy access to all the materials from our online seminar at your fingertips - whenever you want it. Plus, you'll save $49 over the cost of purchasing these items separately!


 $219.00 - CD and Presenter's Handouts (PDF)

 $99.00 - Print Transcript and Presenter's Handouts

 $269.00 - CD, Print Transcript and Presenter's Handouts (PDF)