90-Minute Recording of a Video Online Seminar • Originally Broadcast July 29, 2009 • $129

Your website is a powerful tool for marketing your institution and recruiting new students. In an era of cost-cutting, many are tightening their print budgets and turning more attention to online media. The advantages? Websites are affordable, flexible, and they offer opportunities to share your message in new and exciting ways.

But there are definite downsides to online communication, too. It can be difficult to know where to invest your money and staff resources. Are you focusing on the right content? Does your site have the attention-grabbing online features your prospective students expect? Is it easy to find key information… or is your website a turn-off at first click?

In this engaging seminar, explore straightforward but profound online changes that can transform your website into a powerhouse recruiting tool.

While there is no single “best” website for student recruitment, there are individual marketing elements that, blended together, create a high-impact site.

In this seminar, web marketing authority Bob Johnson, Ph.D., takes you on a 90-minute tour of websites that work, sharing his expert advice along the way. Just some of the important topics you’ll discuss include:

• Focusing on content that’s easy to scan for immediate impact.
• Developing online campus tours that feature people more than facilities.
• Blending blogs and social media into the online experience.
• Letting students tell their real stories, preferably in video format.
• Making sure your academic programs are easy to find and easy to understand.
• Providing net cost information as clearly as you can.
• Keeping inquiry forms as simple as possible so more people use them.

Bob Johnson, Ph.D. is recognized worldwide as an online marketing expert. Before launching his consulting career, he held college and university leadership positions in marketing and enrollment for more than 25 years. Johnson’s popular email newsletter, Your Higher Education Marketing Newsletter, is sent monthly to 4,100 subscribers at more than 933 U.S. colleges and universities.

Work in enrollment, marketing or admissions?
Who will benfit from this seminar:

• Deans of enrollment and admissions
• Marketing directors
• Admissions counselors and student recruitment staff
• Online communications staff, including web content editors and writers
• Web tech staff who work in support of enrollment efforts

One low cost for as many participants as you invite
The fee for this seminar CD is just $129, regardless of how many viewers you include. Our video seminars give you the option to view at your convenience, or organize a mini-conference for your staff. Consider bringing your enrollment and marketing specialists together to attend this vital seminar!

Featured Higher Education Presenter:

Bob Johnson, Ph.D.

Available in CD or print transcript format. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases. CD orders generally ship within three to five business days following the live seminar date. Print transcripts (and CD/transcript binder sets) require additional time for publishing and processing and will be shipped approximately three weeks after the live program is held.

90-Minute Recording of a Video Online Seminar • Originally Broadcast July 29, 2009 • $129

Build your reference library with our CD/Transcript packages

Purchase both the audio CD and print transcript of this important seminar and you'll have a resource you'll refer to again and again. Each package set includes the full print transcript of the live seminar, the presenter's handouts, and CD recording of the live program in a protective sleeve. You'll never wonder where your CD is because it's kept right with the printed materials.

When you add this attractive binder set to your shelf, you have easy access to all the materials from our online seminar at your fingertips - whenever you want it. Plus, you'll save $49 over the cost of purchasing these items separately!