90-Minute Recording of a Video Online Seminar • Originally Broadcast August 11, 2009 • $279

You can’t afford to be wrong about social media.

You can’t simply dismiss Facebook, Twitter, LinkedIn and other popular media as fads, because your peer institutions are all active in those spaces. At the same time, you can’t overestimate their importance, because they’re a complement to your traditional media efforts, not a replacement for them.

So where’s the middle ground? What do you need to know about social media? Which ones do you need to be active in … and which ones (if any) can you safely ignore?

Learn the latest in How to Add Social Media to Your Marketing Mix. Presenter Bob Johnson, Ph.D., will review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.

In this idea-filled, 90-minute presentation, you’ll learn which media are on the rise, which are old news, which have proven themselves and which are duds. Johnson, marketing consultant to dozens of colleges and universities nationwide, will share his considerable expertise as he reviews:

• How to enter social media successfully, without neglecting traditional media.
• What you need to know about implementation and maintenance expenses.
• Why it’s important to restrain your “marketing instincts” in social media.
• Important guidelines for content development.
• Surprising facts about the demographics of social media users.
• The relative merits of FaceBook, YouTube, LinkedIn, Twitter, MySpace and more.
• Whether “old new media” like blogs and e-mail are still viable.
• What results you should expect, and how to measure them.
• And much more.

You’ll get an up-to-the-minute look at these fast-developing marketing and communication tools, and how your institution can derive the greatest value from them.

Tight budget? Here’s good news …
If, like everyone else, you’re being asked to “do more with less” these days, Magna Online Seminar CDs should be high on your list. They cost far less than off-campus events, and carry none of the incidental costs–travel, lodging, meals, etc.

The fee for this seminar CD is just $279. Better still, it applies per CD, not per person! That means you can invite others from your campus to share in the information, at absolutely no additional cost. Simply project into a conference room, lecture hall, or any facility large enough to accommodate your group. You can get tremendous “bang for your buck”!

Who will benefit:
• Vice presidents/deans/directors of enrollment or admissions
• Vice presidents/directors of marketing
• Vice presidents/directors of advancement
• Directors of communications, media relations, alumni relations
• Web or online communications staff; web content editors and writers

To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar!

Featured Higher Education Presenter:

     Bob Johnson, Ph.D.

Available in CD or print transcript format. Presenter's handouts are included as a PDF on CDs and in hard copy with transcript purchases. CD orders generally ship within three to five business days following the live seminar date. Print transcripts (and CD/transcript binder sets) require additional time for publishing and processing and will be shipped approximately three weeks after the live program is held.

90-Minute Recording of a Video Online Seminar • Originally Broadcast August 11, 2009 • $279

Build your reference library with our CD/Transcript packages

Purchase both the audio CD and print transcript of this important seminar and you'll have a resource you'll refer to again and again. Each package set includes the full print transcript of the live seminar, the presenter's handouts, and CD recording of the live program in a protective sleeve. You'll never wonder where your CD is because it's kept right with the printed materials.

When you add this attractive binder set to your shelf, you have easy access to all the materials from our online seminar at your fingertips - whenever you want it. Plus, you'll save $49 over the cost of purchasing these items separately!