Creating a High-Impact Student Recruitment Website

Your website is a powerful tool for marketing your institution and recruiting new students.

In an era of cost-cutting, many are tightening their print budgets and turning more attention to online media.

The advantages?

Websites are affordable, flexible, and they offer opportunities to share your message in new and exciting ways.

But there are definite downsides to online communication, too.

It can be difficult to know where to invest your money and staff resources.

• Are you focusing on the right content?
• Does your site have the attention-grabbing online features your prospective students expect?
• Is it easy to find key information… or is your website a turn-off at first click?

Web marketing authority Bob Johnson, Ph.D., takes you on a 90-minute tour of websites that work, sharing his expert advice along the way.

Important topics including:

• Focusing on content that’s easy to scan for immediate impact.
• Developing online campus tours that feature people more than facilities.
• Blending blogs and social media into the online experience.
• Letting students tell their real stories, preferably in video format.
• Making sure your academic programs are easy to find and easy to understand.
• Providing net cost information as clearly as you can.
• Keeping inquiry forms as simple as possible so more people use them.

In this engaging seminar, explore straightforward but profound online changes that can transform your website into a powerhouse recruiting tool.

While there is no single “best” website for student recruitment, there are individual marketing elements that, blended together, create a high-impact site.

Who will benefit from this seminar:

• Deans of enrollment and admissions
• Marketing directors
• Admissions counselors and student recruitment staff
• Online communications staff, including web content editors and writers
• Web tech staff who work in support of enrollment efforts

TO ORDER: Creating a High-Impact Student Recruitment Website
Description Price Seminar CD only $279 Seminar CD w/ Campus Access License $479 Seminar Transcript only $99 Seminar CD/Transcript Combo $378   $329	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.