Drive Retention Performance Through a Comprehensive Action Plan
Improve Student Retention
Retention is rapidly becoming a critical benchmark by which colleges and universities are evaluated and compared. Retention rates are becoming more important to prospective students and taking on greater weight in publications that rank colleges and universities.
Your retention rate reveals how students ”vote with their feet” with regard to your academic offerings, faculty and out-of-classroom experiences.
Yet despite their best efforts, many institutions are struggling with retention.
Sarah Parrott and Roland Stark of Maguire Associates show you how to employ a holistic, strategic approach to retention that encompasses your entire institution in this 90-minute seminar.
Colleges and universities realize that a good retention rate improves their ability to:
- Anticipate annual revenue and plan course scheduling
- Maintain or increase rankings in national publications
- Avoid the drop in morale that accompanies low retention
In this Seminar you’ll learn:
- How to anticipate the political nature of addressing retention on campuses
- What are the “Do’s and Don’ts” of organizing different departments around retention
- How to use good quality data to pinpoint the primary contributors to attrition
- Why you should tackle a “fixable” issue and aim for an early win
- How to avoid the pitfalls associated with spearheading a retention effort on college campuses
- What questions to ask as you study retention, and what types of methodologies will best help you identify attrition factors
- How you can use the 8 Dimensions of Retention to promote community buy-in and help people on campus understand the value of retention
By the end of program, you’ll understand how to rally your organization around a solid retention effort and ultimately deliver the competitive edge critical to succeed in today’s higher education market.

Recorded: 12/15/2011
Running Time: 90 Minutes
Rebroadcast with PowerPoint
3 WAYS TO ORDER:
- Supplemental Materials
- PowerPoint Handouts
![]() | Sarah Parrott, Ph.D. |
![]() | Roland Stark, M.Ed. |
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