Effective Strategies for the Adult Degree Completion Market

Economic concerns and the increased focus on degree attainment are driving more adults to improve their education.

There are more than 50 millions working age adults that have some college but no degree, and the adult degree completion market is a rapidly developing and potentially lucrative market for institutions. However, there are challenges and pitfalls.

Returning adults, particularly those looking to complete degree work, demand online options, distance education programming, and a campus culture fitting their learning style.

It is critical for institutions to evaluate and adapt existing policies and procedures to fit the adult learner in order to capitalize on the growing opportunity to serve this segment of students.

The Eight Key Factors that influence an adult learner’s decision to attend college:

  • Convenient time and place for classes
  • Flexible pacing for completion the program
  • Ability to transfer credits
  • Reputation of institution as being adult friendly
  • Need the degree for current or future job
  • Receive credit for life/work experiences
  • Financial aid or employer assistance
  • Child care

Ensure your institution is ready to serve adults effectively, with programs in the areas that matter to them most.


Effective Strategies for the Adult Degree Completion Market is a 28-page Magna Publications White Paper based on a popular Magna Online Seminar by the late Bruce N. Chaloux, Ph.D., past president of the Sloan Consortium, and Director of Student Access Programs and Services for the Southern Regional Education Board (SREB) and a highly-respected authority in adult degree completion.

From concepts to practical “how-to’s,” this white paper covers it all. Highlights include:

  • Understanding the demographics of the adult learning market
  • Creating a campus culture friendly to adults
  • Developing a specialized support system
  • Refining policies for assessing prior learning and credit transfer
  • Reviewing curriculum and programming success stories
  • Meeting the demand for online options within your institution’s existing framework


You can download the PDF of this white paper, or get the print version mailed to you.

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Product Codes: MD11CC MW11CC

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TO ORDER: Effective Strategies for the Adult Degree Completion Market
White Paper in Print Format$99
White Paper in Downloadable PDF Format$69
White Paper in Downloadable PDF Format w/ Campus Access License$169

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The Magna Publications White Paper Series is dedicated to helping college professionals confront the most challenging issues at the forefront of higher education practice.

We strive to bring you essential, valuable content on the topics of greatest interest to colleges and universities.

Bruce N. Chaloux, Ph.D.

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