Five Ways to Use Assessment Data to Boost Donations

Everyone wants to see a return on investments. That’s true whether we’re talking about a stock purchase, a retirement account, or a charitable donation.

Can you show the good your donor’s money is doing? You should. Demonstrating the impact of donations is one of the best ways to generate additional contributions.

If you collect assessment data, you probably already have the tools you need to grow your donor pool and increase overall contributions. Learn how to put that information to work in Five Ways to Use Assessment Data to Boost Donations on Thursday, March 15 from 1–2 p.m. CDT.

This 60-minute audio online seminar is led by Linda S. Durant, Senior Vice President of University Advancement for Widener University and Dr. Jo Allen, President of Meredith College. Durant is responsible for the university’s comprehensive campaign, alumni engagement, development, government and external relations, and university relations. Prior to being appointed President of Meredith College, Dr. Allen held other leadership positions at universities where she taught including special assistant to the dean, vice chancellor, assistant dean and interim vice provost.

In Five Ways to Use Assessment Data to Boost Donations, Durant and Allen will explain the Widener strategic planning and implementation process, a nationally recognized best-practice approach that is replicable at any institution that participates in serious data collection and espouses a donor-friendly campaign model. They will demonstrate how the Widener process leads to unique, engaging, and collaborative conversations with donors and then how those conversations lead to comprehensive fundraising success.

At its heart, this online audio seminar is about a different way of talking to donors. It doesn’t abandon the passion that motivates donors to give. Rather, it marries that passion with measurable data that demonstrates the actual impact of a gift. It blends altruism with accountability and gives your institution a way to show a return on investment of development dollars.

Specifically, during the seminar participants will learn to:

• Transition key messages from a school’s strategic plan to its assessment plan and then transition outcomes from the assessment plan to campaign planning and implementation;
• Use data to support development colleagues in their roles as guides, advocates, and solicitors;
• Identify institutional project and funding priorities and then work with colleagues to connect appropriate donors with projects;
• Identify strategic uses for assessment data beyond traditional accreditation reporting and continuous improvement practices; and
• Harness the value of assessment data to streamline development work and to develop consistent and compelling messages about an institutional unit, program, initiative, or challenge.

This process shows you how to collaborate with donors to reach measurable outcomes. It prepares you to employ assessment data and elements of your strategic plan in conversations with donors. It helps you identify ways to utilize assessment data you already have to generate additional funding for your institution. Ultimately, this seminar prepares you to tell new stories that resonate with donors who will want to be a part of your ongoing success.

Includes Self-Assessment

During this live, 60-minute audio presentation you will learn valuable strategies to use assessment data to grow donations. Participant polls help tailor the presentation to this particular audience, and question-and-answer breaks allow you to seek greater detail or to determine how to apply seminar information to your institution.

Exceptional Value

This presentation shows you how to find additional value in the data you already collect and use for other purposes. It reflects Magna’s dedication to offering fiscally sound strategies and educational tools for professional growth and development along with institutional advancement.

Magna Online Seminars always offer value by delivering vital content at a fraction of the price of live training. The fee for this seminar is a modest $349. Further, the fee applies per site, not per person, so you can invite others to attend at no additional charge. Just sign on from a facility large enough to accommodate your group, and all of you can start leveraging your assessment data for development purposes.

Who Should Attend

• Directors of assessment and planning
• Directors of institutional effectiveness, strategic planning, or development
• Institutional research directors or managers
• Academic and student affairs leaders
• Directors of advancement (including officers of planning giving, major gifts, alumnae or alumni affairs, annual fund, media or public relations, etc.)

Your donors are powerful. You already know it, and your assessment data proves it. Don’t keep it a secret. When donors see evidence of the impact they are making, they’ll continue and increase their support. Don’t miss Five Ways to Use Assessment Data to Boost Donations and the opportunity to engage your donors in a bold, effective way of institutional advancement and development.

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Description Price Five Ways to Use Assessment Data to Boost Donations - Online Seminar Package $349 Five Ways to Use Assessment Data to Boost Donations - Online Seminar Package w/ Campus Access License $549	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.