How to Add Social Media to Your Marketing Communications Mix

You can’t afford to be wrong about social media.

You can’t simply dismiss Facebook, Twitter, LinkedIn and other popular media as fads, because your peer institutions are all active in those spaces to reach today's potential students.

At the same time, you can’t overestimate their importance as they complement your traditional media efforts, not replace them.

Bob Johnson, Ph.D., reviews the state of the art in social media, and shows you how leading institutions are using them to enhance their marketing programs.

In this idea-filled, 90-minute presentation, you’ll learn:

• Which media are on the rise
  
• Which are old news
• Which have proven themselves
• Which are duds.  

Johnson, marketing consultant to dozens of colleges and universities nationwide, will share his considerable expertise.

He reviews:

• How to enter social media successfully, without neglecting traditional media.
• What you need to know about implementation and maintenance expenses.
• Why it’s important to restrain your “marketing instincts” in social media.
• Important guidelines for content development.
• Surprising facts about the demographics of social media users.
• The relative merits of FaceBook, YouTube, LinkedIn, Twitter, MySpace and more.
• Whether “old new media” like blogs and e-mail are still viable.
• What results you should expect, and how to measure them.

Who will benefit:

• Vice presidents/deans/directors of enrollment or admissions
• Vice presidents/directors of marketing
• Vice presidents/directors of advancement
• Directors of communications, media relations, alumni relations
• Web or online communications staff; web content editors and writers

TO ORDER: How to Add Social Media to Your Marketing Communications Mix
Description Price Seminar CD only $279 Seminar CD w/ Campus Access License $479 Seminar Transcript only $99 Seminar CD/Transcript Combo $378   $329	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.