How to Build Information Sessions that Set Your Campus Apart

Throughout the entire recruitment process, you may get only 30 to 60 minutes face-to-face with prospective students and their families.

Too often, schools follow a traditional formula for the campus information session:

• A bland overview of campus life
• The llitany of policies
• A predictable scholarship and financial aid speech

This approach fails to take full advantage of a prime opportunity to convert visitors to applicants.

Now more than ever, it is vital to use your information session to tell the university’s story in a way that is relevant, engaging, and memorable.

This advice-packed seminar details how to build and deliver information sessions that exceed visitor expectations and translate into enrollment success.

A key, according to Aaron Basko, one of our top recruiting authorities, is to infuse your presentation with your brand.

An information session, according to Basko, can – and should – do so much more than relay facts and policies.

In this 75-minute seminar, we show you how to design an information session that will:

• Differentiate your university from its competitors
• Address student needs
• Associate your university with brand promises
• Engage prospective families in the admissions process

This seminar addresses every aspect of the planning process.

You will learn how to:

• Choose the best time, place and delivery method for your information session
• Structure the information session to deliver your university’s key messages
• Determine the right use of technology in delivering your information
• Connect prospective students with the benefits of attending
• Select and train staff to present your information in an engaging way
• Identify other factors that influence a prospective family’s satisfaction with the information session

Added Bonus

We also include valuable materials, designed to simplify your planning process. You’ll receive an excellent checklist of questions for self-assessment; materials that address specific “next steps;” and online links to sample information sessions.

If you work in admissions, this seminar is for you:

• Directors and assistant directors of admission
• Admission counselors
• Visitation program managers
• Visit coordinators
• Welcome center staff

TO ORDER: How to Build Information Sessions that Set Your Campus Apart
Description Price Seminar CD only $269 Seminar CD w/ Campus Access License $469 Seminar Transcript only $99 Seminar CD/Transcript Combo $368   $319	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.