Major Trends Shaping Adult Student Marketing

Remember when an “old” student was a 22-year-old senior?

Now nearly half of all enrolled students will be adults over 25, a remarkable shift from even a decade ago.

With the new demographics come new marketing challenges.

• How do you reach adult students?
• What media do you use?
• What are their needs, wants and priorities?
• How do you compete against for-profit organizations to recruit them? 

You can get answers to these and other questions with this seminar on CD as Carol Aslanian shares best practices and the latest strategies for effective targeting and recruiting.

With decades of experience in adult learning and adult student marketing, she is uniquely qualified to help you develop a robust and successful outreach program.

In this 90-minute seminar, you’ll gain insights into issues including:

• Demographic, economic and social changes impacting adult learning.
• How to use demographic data to shape your outreach and recruitment.
• Lessons to learn from the success of for-profit providers.
• What the online delivery preferences of adult learners are, and how to capitalize.
• The role and function of hybrid/blended learning.
• How to build contractual relationships with business and industry.
• Which media are most effective in reaching adult students.
• How to develop an ROI-focused marketing budget.
• How to get buy-in from your institutional leadership.

Who will benefit from this seminar?

• Marketing directors
• Deans and directors of continuing education
• Deans of enrollment
• Deans of admissions
• Marketing coordinators
• Graduate school deans and directors
• Vice presidents of enrollment management

Learn how to capture your share of a growing market … don’t miss this important look at marketing strategies for adult students.

TO ORDER: Major Trends Shaping Adult Student Marketing
Description Price Seminar CD only $229 Seminar CD w/ Campus Access License $429 Seminar Transcript only $99 Seminar CD/Transcript Combo $328   $279	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.