Program-level Student Recruitment and Retention Strategies

It’s never been easy to recruit and retain top students. 

The state of the economy has made the job even more difficult by reducing financial aid and limiting resources. 

This doesn’t mean there aren’t exceptional students who will eagerly attend your school. It’s just that now, more than ever, you have to use the right retention and recruitment strategies to find them.

Discover what these strategies are and how they can work for your school.  Led by experienced recruitment and retention strategists Katherine Frank and Maureen Murphy, this seminar helps you:  

• Understand how to manage recruitment, conversion and retention on a large and small scale.
  You’ll learn the strategies and best practices from other successful schools.
• Combine your efforts with your institutional mission, initiatives, and goals. 
  Discover how to make your efforts cohesive with your department, faculty and school.
• Use both immediate strategies and sustainable practices. 
  Assess your department’s needs, and pinpoint both your immediate concerns and your long-term goals.
• Foster faculty involvement. 
  Create a cohesive effort that’s visible to your college and university, building your own department’s morale in the process.

This approach requires shared governance by your college and university, along with improved communication.  We provide you with the key strategic and tactical tools to make that working relationship a reality. 

Key goals for this 75 minute seminar include learning how to:

• Build relationships.  Use the right techniques to develop relationships between faculty and prospective students and their families.
• Create tools.  Produce outcomes-base materials to improve department recruitment.
• Communicate effectively.  Implement multiple and unique forms of communication for recruiting.
• Assimilate best practices.  Use proven recruitment, conversion and retention methods.
• Plan strategically.  Incorporate your plans into faculty development plans and other department activities.
• Improve morale.  Position your initiatives so they’ll invigorate your department’s efforts.

Ultimately, you’re looking to grow.  Not only in terms of recruiting and retaining students, but also as a department.  You’ll find that these tools and strategies will carry through to the rest of your college and university, providing a cohesive strategic approach.

Who will benefit?
Any college or university interested in improving their recruiting and retention efforts.  The following key personnel should be invited:

• Admissions Counselors
• Department Chairs
• Deans, VPAA
• VPs of Enrollment Management
• VPs Student Life/Affairs
• First-Year Administrators
• Retention Specialists
• Faculty

Recruit as Many People to Watch the Seminar as You Like
You can invite as many people to view the seminar on CD as you like. You can fill up a classroom or an auditorium with your staff and pay the same price.  Talk about building a cohesive team; this is a great way to get everyone on the same page, right from the start.

About the Presenters
Dr. Maureen Murphy, a native of New London, Connecticut, has served as chair of the Department of Chemistry & Biochemistry at Huntingdon College since 2004. Her efforts at Huntingdon College to initiate direct faculty recruitment of prospective students have resulted in nearly a quadrupling of chemistry and biochemistry majors.  Dr. Murphy has also published numerous articles on recruiting and retaining students.  A graduate of Huntingdon College, she also earned a Ph.D. in Chemistry (Bio-Inorganic major) from the University of South Carolina and completed a postdoctoral fellowship at the University of Chicago. 

Dr. Katherine Frank is currently associate professor and chairperson of English and Foreign Languages at Colorado State University—Pueblo.  She has served on the Enrollment Management Committee at Colorado State University-Pueblo, where she also co-founded the First Year Experience Program focused on student recruitment, success, and retention.  Dr. Frank earned her B.A. from Bates College in Lewiston, Maine and her M.A. and Ph.D. from the University of Washington in Seattle, Washington. 

Includes a Discussion Guide for Facilitators

Viewing a Magna Online Seminar on CD as a team can help leverage unique insights, foster collaboration, and build momentum for change. This seminar includes a Discussion Guide for Facilitators which provides step-by-step instructions for generating productive discussions and thoughtful reflection. You also get guidelines for continuing the conversation after viewing, implementing the strategies discussed, and creating a feedback loop for sharing best practices and challenges.

TO ORDER: Program-level Student Recruitment and Retention Strategies
Description Price Seminar CD only $309 Seminar CD w/ Campus Access License $509	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.