Reframing Resistance to Achieve Cultural Change
Harness The Power of Resistance
There are just days that we want to throw in the towel and give up because we meet so much resistance.
Sometimes it’s obvious and the roadblocks are tangible – such as budget cuts that all but eliminate important programs.
Other times it’s passive or subtle, such as when surrogates are sent to meetings or when your projects have fallen to the bottom of the agenda.
Yet resistance doesn’t have to derail your work. You can learn to reframe the resistance you encounter and use it to fuel your efforts.
By shifting your perspective and embracing resistance as part of the change process, it can become a tool instead of an obstacle to your goals.
Learn how to harness the power of resistance from two national change-management experts during this seminar.
In Reframing Resistance to Achieve Culture Change, Rev. Dr. Jamie Washington and Sam Offer of the Washington Consulting Group, a highly respected multicultural organizational development firm, prepare you to:
- Identify the actual resistance within your group or larger organization.
- Evaluate your response to it.
- Reframe conversations in less adversarial terms.
- Recognize resistance as a necessary dynamic in systems and culture change.
- Elicit more productive responses from colleagues.
- Re-engage quiet supporters and activate allies.
- Move from “enemy” to “energy” mindsets and operational models.
- Work with and, ultimately, through resistance to reach goals.
You will come away with strategies for managing institutional cultural change, adjusting to new leadership, and responding to shifting demographics.
Includes self-assessment
In this seminar you will learn to more accurately recognize your own reactions to resistance, and you will learn to evaluate the strengths and weaknesses of your strategies for managing it.
Who will benefit from this seminar?
- Student affairs administrators
- Diversity office staff
Exceptional value
You know what it costs to attend an offsite event … and you know what it can cost to bring a consultant (never mind two) onto your campus. Magna Online Seminars deliver critical content at a fraction of the cost. Invite others to watch the seminar, at absolutely no additional cost. Just project the CD in a lecture hall, conference room or other facility large enough to accommodate your group.
Now includes a Discussion Guide for Facilitators
Participating in a Magna Online Seminar as a team can help leverage unique insights, foster collaboration, and build momentum for change. Each seminar now includes a Discussion Guide for Facilitators. This guide provides step-by-step instructions for generating productive discussions and thoughtful reflection. You’ll also get guidelines for continuing the conversation after the event, implementing the strategies discussed, and creating a feedback loop for sharing best practices and challenges.
Change is a constant. Be prepared to manage it. Learn how to reframe discussions and redirect the energy put into resistance toward effective, dynamic growth and change for your organization.

Recorded: 4/19/2011
Running Time: 90 minutes
Video with PowerPoint
3 WAYS TO ORDER:
- PDF Transcript
- Facillitator's Guide
- Supplemental Materials
- PowerPoint Handouts
![]() | Rev. Dr. Jamie Washington |
![]() | Samuel R. Offer |

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