7 Steps to Recruiting, Training and Maintaining Campus Tour Guides
Improving First Impressions
Imagine if your college president had a meeting with prospective students with their parents and showed up late, haggard, unenthused and inarticulate.
It’d be the last you ever saw of those prospects, certainly.
There are some other representatives of your institution whose presence and bearing are just as important … your student tour guides.
In fact, given that tour success is the best indicator of applications and, ultimately, enrollment, you could argue that tour guides are the most important ambassadors of your school.
How are yours performing?
Are you confident they’re selling your school as effectively as it can be sold?
Aaron Basko, Director of Admissions at Salisbury University, shares ways you can transform tour programs from areas of weakness into sources of great strength.
In 60-minutes you will learn about:
- Creating a student leadership structure.
- Identifying a proper compensation option.
- Understanding how to create a culture of excellence.
- Using competition to promote long-term commitment.
- Promoting a unified message through script-based training.
- Building program prestige to attract candidates.
- Increasing accountability.
- Creating long-term viability for your program.
Bonus Item
We include a 20-page sample training manual for tour guides to help you develop and maintain a guide team that makes the best possible impression on every campus visit.
Who benefits?
- Directors of admission
- Admissions counselors
- Tour program coordinators
An energetic, enthusiastic tour guide can “sell” your institution better than almost anyone.
Learn the secrets of building a top-notch team of guides in this idea-filled seminar program.

Recorded: 7/16/2009
Running Time: 60 Minutes
Audio with PowerPoint
3 WAYS TO ORDER:
- Supplemental Materials
- PowerPoint Handouts
![]() | Aaron Basko |
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