Tour de Force: Using Assessment to Improve Campus Tour Yields

Build A Winning Campus Tour Program

The college campus visit may be the single most important factor in a student’s college selection, and the cornerstone of every great visit is the campus tour.

Unfortunately, many college campus tour programs fall short when it comes to closing the deal.

They fail to differentiate the university from its competitors.
They don’t communicate key selling points.
They lack consistency and professionalism.

This seminar helps your admissions department assess and strengthen your campus tour program.

In 60 minutes you learn how to build a winning program that boosts conversion and yield results from visitors…an affordable way to increase your overall applicants as Aaron Basko of Salisbury University outlines a comprehensive approach you can use to maximize your campus tours and convert more campus visitors into college applicants.

You learn how to:

Choose the right people for your campus tour guides
Empower your guides with effective training and information
Create and reinforce an expectation of professionalism
Design a tour route that appeals to visitors
Tell your college’s story in a compelling way
Use the campus tour to test delivery of key institutional messages
Institute a feedback system
Build a more comprehensive visitation program

New learning tools you'll use right away
After you watch this seminar, you can actively apply what you learn by working through a survey exercise and planning worksheet. You also get a variety of self-assessment questions, checklists and worksheets.

Highly recommended for admissions professionals: