Tour de Force: How to Maximize Campus Tour Yields

Improve Enrollment Yields with Better Campus Tours

Great campus tours garner higher enrollment numbers.  However, at many schools, the tour program is an afterthought to admissions programming. It is frequently left in the hands of poorly trained students and overseen by the least experienced admissions team member.

Are your campus tours increasing the likelihood that visitors will attend your school or driving potential applicants away?

Magna’s newest white paper, Tour de Force: How to Maximize Campus Tour Yields, outlines a process of transformative change that will help your existing campus tour program reach its highest potential.

In this white paper, you will learn how to develop quantitative and qualitative feedback mechanisms that can provide an accurate picture of the quality of your campus tour experience. Through proper assessment, you will learn what message your guides are sending, how your campus is perceived, and whether your guests are getting the information and service they expect.

This 40-page white paper outlines essential strategies you need to upgrade your campus tours, including:

• How data can help remake your campus tour program
• Using post-tour surveys to capture vital information from participants
• Recommendations for ensuring surveys are completed
• Creating feedback loops to guide improvements
• Delivering your brand message through campus tours
• Tips for creating more effective surveys
• Finding your weak spots, and how to correct them
• How to coordinate the campus tour with the overall visit experience
• Selecting the best campus tour guides
• Setting ideal campus tour schedules
• Training and motivating your guides
• Optimal tour group size
• Creating an ongoing system of assessment and adjustment 

Experience Real Results

This exclusive resource is built around a detailed case study of successful transformation of a poorly performing campus tour program at a selective liberal arts college. This school saw a dramatic 15% increase in applications from visiting students, along with a doubling of the number of visitors arriving on campus.

This white paper is based on a presentation originally delivered by Aaron Basko, the Director of Admissions at Salisbury University in Salisbury, MD. Mr. Basko is a frequent presenter on enrollment and career topics. His writing has appeared in Recruitment & Retention in Higher Education, Student Affairs Leader, Campus Life, Journal of College Admissions, and The Old Schoolhouse. He has led improvement efforts in campus visitation at three institutions, both private and public, enabling these institutions to achieve peak enrollment success.

Tour de Force: How to Maximize Campus Tour Yieldsis recommended for admissions and enrollment management professionals and other campus officials involved with tour planning and implementation.

The purpose of all your recruiting efforts is to get students to visit your campus. All of these efforts will be wasted if students don’t have an outstanding experience when they arrive. Learn how to maximize the tour program at your school by investing in Tour de Force: How to Maximize Campus Tour Yields today.

Cost

You can download the PDF of this white paper, or get the print version mailed to you.

Want to make this program available for ongoing training?

Order the Campus Access License and load the White Paper onto your institution’s internal Web site for unlimited, convenient, on-demand access for all members of your campus community. Click here for more information and to see all the benefits of the Campus Access License.

TO ORDER: Tour de Force: How to Maximize Campus Tour Yields
Description Price White Paper in Print Format $139 White Paper in Downloadable PDF Format $99 White Paper in Downloadable PDF Format w/ Campus Access License $299	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.