Using Market Data to Drive Adult Enrollments

In the increasingly competitive market for adult enrollees, how can you gain an upper hand?

In a word: research.

Many institutions take a “Ready … fire … aim” approach to program development and marketing and move ahead without a real understanding of their market, its preferences, its needs or how to reach it.

Our seminar is led by Carol Aslanian, Senior Vice President of EducationDynamics’ Market Research Services Division. She is among the most respected voices in adult education. With decades of experience as a consultant to colleges and universities, Ms. Aslanian has a unique perspective on how to build and market successful adult leraner programs.

In this 90-minute presentation, she shares insights on:

• What kind of data you should collect.
• Whether to conduct research in-house or with outside help.
• How to gather and analyze data cost-effectively.
• How to assess and choose the best collection methods.
• What your research can reveal about learning patterns and preferences.
• How to conduct a competitive analysis.
• How to measure your research ROI.
• How to apply outcomes to your programs and policies.

Ms. Aslanian also highlights critical market segments to survey, explains why you should assess demand, not need, shows why primary testimony is more valuable than secondary testimony, and provides tips on gaining buy-in from your institution’s leadership.

Who will benefit from this seminar?

• Deans and Directors of Continuing Education
• Vice Presidents for Enrollment Management
• Extension Directors
• Deans and Directors of Admissions
• Institutional Research Professionals

TO ORDER: Using Market Data to Drive Adult Enrollments
Description Price Seminar CD only $279 Seminar CD w/ Campus Access License $479 Seminar Transcript only $99 Seminar CD/Transcript Combo $378   $329	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.