Using Predictive Models to Craft Classes and Increase Revenue

Admissions planning and enrollment management have always entailed a certain amount of “guesswork,” but the situation has become even more complicated recently.

Changes in higher education enrollment patterns have put to question established ways of forecasting yields and arriving at reliable estimates.

What worked in the past might not work this year–or next. Predictive modeling is one of the best tools to have in your arsenal for analyzing past efforts and anticipating future results.

The most successful colleges and universities actively collect student data, turn it into actionable information, and use advanced techniques like predictive modeling to be as proactive as possible in crafting next year’s class.

If your institution is ready to begin using predictive models, this seminar is for you as Sarah Parrott and Patricia Casey of Maguire Associates explore the many ways predictive models can help your institution to thrive despite turbulent times.

This 90-minute seminar covers:

• What predictive modeling is and what it does
• Predictive models and the enrollment funnel
• The data needed for successful predictive models
• Why your campus needs a data analyst
• Which existing campus resources can help with predictive modeling
• How predictive models vary for different types of institutions
• How to conceptualize and design your own simple predictive models
• Ways to communicate with statisticians when complex models are needed
• Turning available data into actionable information

This seminar includes an “Enrollment Management Checklist,” a “Design Your Own Predictive Model” Worksheet, and a form detailing “Available Data at My Institution.”

We have designed this seminar as a comprehensive and understandable explanation of predictive modeling for campus leaders.

It is not a course in statistics and will not cover basic statistics or the multivariate techniques needed to program complex predictive models.

You'll also receive supplemental articles about recruitment and predictive modeling.

Who will benefit from this seminar?

• Anyone interested in learning how predictive modeling can be used to enhance recruitment, enrollment and retention
• Vice Presidents and Deans of Enrollment
• Directors of Financial Aid
• Directors of Institutional Research
• Chief Financial Officers
• Budget Officers
• Directors of Admission
• Admissions Staff

Your presenters
Sarah Parrott is a senior consultant at Maguire Associates, a research-based consulting firm serving educational institutions and specializing in enrollment management, institutional marketing and strategic planning. An expert in financial aid modeling and enrollment management research, Parrott has held the positions of Director of Research & Planning and Director of Enrollment Services at Brandeis University.

Patricia Casey is Senior Vice President of Maguire Associates. She has substantial higher education administrative experience and has worked in undergraduate admissions at Boston College and Santa Clara University and in university development. Together, Parrott and Casey have worked with hundreds of colleges and universities as consultants and enrollment management practitioners.

If your institution hasn’t yet implemented predictive modeling, you are at a competitive disadvantage. Become more proactive in your enrollment management efforts by purchasing this necessary seminar today.

TO ORDER: Using Predictive Models to Craft Classes and Increase Revenue
Description Price Seminar CD only $279 Seminar CD w/ Campus Access License $479 Seminar Transcript only $99 Seminar CD/Transcript Combo $378   $329	Satisfaction Guaranteed If you're not completely satisfied, return your purchase within 30 days of receipt for a full refund.