Web Analytics for Recruitment Success

Improve Your Recruitment Process

Recruitment & Retention newsletter

A great website is a critical tool for recruiting students.

It’s also a work in progress. Some parts of your website will work beautifully, and help you meet your objectives.

Some parts won’t.

The key to a truly successful site is being able to pinpoint both what is working, and what needs to be adjusted.

For that, you need web analytics.

Just mentioning web analytics may cause heart palpitations among people who consider themselves not technically oriented.

Fear not. There are more analytics out there than any sane person needs to know, but you don’t have to use them all.

Even more importantly, you don’t need to be a techie to use the analytics that will really improve your site and subsequently, your recruitment efforts.

You’ll discover the key analytics you need to know to continuously improve your recruitment website. After only 75 minutes:

Understand the pros and cons of Google Analytics.
Talk shop with your IT staff about the data that’s key to your efforts.
Present analytics information to everyone from your workplace team to your campus leadership in a clear, straightforward manner.
And most importantly, you’ll have the knowledge to design a web analytics tracking program that really works.

The seminar will show you:

What web analytics are, and why they don’t bite. We’ll provide you with basic terminology, analytic fundamentals, and an overview of Google Analytics that will make you feel comfortable with analytics.
How to create the web analytics that are right for you. We’ll show you how to build the web analytics program that’s specific to your online recruitment efforts.
What the five basic things you need to measure on your website are. You need to walk before you run. You’ll start out with the five key elements of your recruitment website that you need to know.
How to manage your analytics program. You’ll understand how to manage the analytics process. Everything from assigning the analytics to the right staff member to working effectively with your IT department.

Get ready to take your web efforts, and your own skills, to the next level.

Who will benefit from this seminar:
Any college or university that understands the importance of online recruitment with adult students. Particular roles include:

Vice presidents, deans, directors of admissions and enrollment management.
Deans and directors of continuing education.
Deans and directors of online learning programs.
Online marketing and communications professionals.
Web developers working in student recruitment.

Expert Presenter
The business world is cluttered with Internet marketers, but you’d be hard-pressed to find any with the higher education expertise of Bob Johnson. A pioneer in the field of marketing in higher education, Bob has extensive experience as:

The writer of Your Higher Education Marketing Newsletter, which is sent to over 4,100 subscribers at more than 933 U.S. colleges and universities, as well as academic institutions worldwide.
A consultant on 43 (and counting) different web-based projects and presentations since January 2006, helping a number of prestigious colleges and universities improve their online marketing efforts.
A founding member of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory of practice and marketing for colleges and universities.
A frequent presenter on online marketing communications at professional meetings for Academic Impressions, ACT, EducationDynamics, CASE and other professional associations in Canada and the USA.

Bob’s focus on higher education marketing has created insights and innovations you simply won’t find among other generalists in the field. You’ll find materials specific to higher education, allowing you to effectively bridge the gap between theory and results.

TO ORDER: Web Analytics for Recruitment Success