Working Smarter Not Harder: Using Alumni to Recruit
Need Help Attracting Students?
And nobody can sell it like them, either: an enthusiastic alum is an exceptionally persuasive advocate.
That’s why more and more schools are turning to their alumni for help in recruiting a new generation of students.
Learn more about how you can tap into this tremendous resource.
We show you how admissions departments are using alumni as strategic partners to attract the best and brightest students to their schools.
Led by Kimberley Buster-Williams, director of admissions at the University of Michigan - Flint, covers program development from start to finish.
In one hour you’ll learn how to:
- Define your program’s goals and establish its scope.
- Assess the organizational change needed–and how to manage the change process.
- Assemble an effective and inclusive project team.
- Determine tactics and create development timelines.
- Demonstrate return on investment for your program.
- Recruit and train alumni volunteers.
- Develop meaningful recognition programs for participating alumni.
You’ll examine case studies of successful programs, review best practices, and learn how to build support and stakeholder “buy-in” for your program.
Who will benefit:
- Directors of alumni relations
- Alumni relations officers
- Directors of admissions
- Enrollment mangement officers
- Admissions officers
- Marketing specialists
- Public relations officers
- Student life personnel
Your alumni can be some of your school’s most enthusiastic advocates … and some of its very best recruiters.
Find out more about building an effective alumni/admissions partnership.
Running Time: 60 Minutes
Video with PowerPoint
3 WAYS TO ORDER:
- Supplemental Materials
- PowerPoint Handouts