What is integrity in research, teaching, and service, and how do we promote it? This is an important and emerging topic at many institutions right now, and one with which most chairs and deans are grappling. We see the attempt to regulate human behavior in terms of integrity with institutional research and practice policies addressing conflict of interest, conflict of commitment, etc. The pertinent concepts and terminology, let alone federal, legal, and ethical requirements and/or recommendations from various agencies, organizations, and disciplines, can be quite daunting.