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In This Issue Current Issue Archives

January 15, 2006

Ask Naj

Dear Naj, The people who make marketing decisions for our online programs are using a lot of techniques that I consider kind of tacky–and ineffective as well. I mean things like a really aggressive use of banner ads and (worse) pop-ups. I know there must be a better way to do this and get the enrollment we need, but I don’t know enough about marketing to make the argument. What do you think? Ad-man

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