December, 2007

Campus Events Professional - December, 2007 - Full Issue PDF
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Special Events as Marketing
If you usually think of a special event as just another gathering, it is time take a second look. Special events can be an important type of marketing, one that can make the difference between future fundraising success and failure. Alan L. Wendroff is the conference co-chair of the CASE Special Event Fundraising annual conference and an author, instructor, and consultant.

How To: Plan a Ground-breaking Ceremony
Some 40 years ago, the UC Davis School of Law first opened its doors, with a complement of more than 300 students and 15 faculty members. Since then, the school has grown to 575 students and 39 faculty members, with added programs in bioethics and intellectual property, plus the various educational opportunities, new technologies, and student organizations that characterize legal education in the first decade of the millennium. Yet the school remains in the same digs it has inhabited for the past four decades.

Planning Events for the Pre-PSAT Crowd
Colleges and universities have a unique opportunity to connect with pre-PSAT students, a population composed of students below junior year in high school who have not yet taken this first of the college qualifying exams. But understanding how to reach them and doing so at just the right time presents a challenge. “Before students take the

Understanding women and absenteeism
Think women and men are treated differently when it comes to taking a sick or personal day? You may be right. According to Eric Patton, assistant professor of management at St. Joseph’s University in Philadelphia, studies have consistently found that women are absent from work more than men. But the underlying reasons and expectations have not been studied, and Patton believes that these underpinnings are of critical importance in understanding absenteeism and the “benevolent sexism” that might accompany people’s reactions to it.

Master Event Timetable Chart PDF
This chart was designed by Alan L. Wendroff, author of Special Events: Proven Strategies for Nonprofit Fundraising (2nd Edition).

The All-Nighter When Nothing Went Right
By David Treber
Every year, we have one group with which nothing goes right. I would not have predicted our problem group at the beginning of the summer, but a one-nighter by a church group passing through was one of our rougher patches of the summer. The fact that I pulled it out of the fire and left that fire burning for them to come again is what made this summer so memorable.