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August, 2007
Do People Mix at Mixers? New Study Sheds Light on Behavior at Events
Thinking about hosting a mixer, a cocktail party, or a networking gathering as part of your next event? If so, you are certainly not alone. According to one recent study, the meetings, conferences, and exhibitions industry generated $122 billion in direct spending in 2004. This spending ranks the industry as the 29th-largest contributor to the gross national product.
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