Despite the widespread expectation that administrators participate in fundraising at their institutions, many of us feel poorly prepared for development work.. In candid conversations, many rank “asking a donor for money” second only to “firing someone” as a least favorite task. Is there any way, then, to make this activity less unpalatable for people who don’t enjoy development activities? What do you need to know about fundraising if the idea of asking people for money makes you nervous or uncomfortable?