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March, 2008
Goodbye, Silent Auction: Online Auctions Provide Greater Convenience, Fundraising Potential
If Video Killed the Radio Star more than 25 years ago with the birth of MTV, then similarly, the online auction could be making the silent auction a thing of the past. This is the message that Jon Carson, CEO of online auction platform cMarket, has for nonprofit event planners. Auctions have long been a part of the fundraising effort, Carson says. Live auctions are alive and doing fine, but silent auctions are broken.
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