In This Issue Current Issue Archives

May, 2008

Campus Events Professional - May, 2008 - Full Issue PDF
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Trends in Food and Catering
As any event planner can tell you, the success of an event is tied intrinsically to the food. While it is certainly possible to host a bad event with good food, the reverse – a great event with bad food – is much less likely to occur.

The Value of Arts and Cultural Programs in Education
By Connie M. Castellano
From the moment we come into this world, we are curious – curious about the world around us. We want to see, touch, taste, hear, and smell everything. The more we learn, the more we find we want to continue learning. “Lifelong learning in the arts is a journey that begins in infancy,” according to the National Endowment for the Arts.

Event Professors Take a Lesson from Students in Houston
By Kathy Nelson & Dan Nelson
University of Houston’s Conrad N. Hilton College of Hotel and Restaurant Management’s 2008 Gourmet Night gives attendees an opportunity to watch students in action as they participate in a capstone-type class that showcases their skill and knowledge of all aspects of the hospitality industry. Since 1974, this signature annual black-tie event also serves as the primary fundraiser for the college, with proceeds benefiting the programs and students.

Ten Ways to Treat Customers as Royalty - A Conversation with Andrea Nierenberg
Too often, we in higher education succumb to the belief that we do not have customers or clients. But masquerading behind the labels of “student,” “alumnus,” or “campus visitor” are clients who can bring a great deal of money and a lifetime of loyalty to your institution, or who can pass on by to reward another institution with their passion and dedication.

Special Events: Proven Strategies for Nonprofit Fundraising
By Alan L. Wendroff
For-profit marketers will define marketing as: The exchange of something of value for something you need, thus marketing is an exchange of goods and services for value. Nonprofits define marketing as a process designed to bring about the voluntary exchange of values between a nonprofit organization and its target market, such as the transfer of a donation in exchange for addressing a social need, recognition, or a feeling of goodwill.

Quick Response to Incidents and Threats
By Dennis R. Black
Q. We know that these days we must be prepared to do everything we can to make our campuses safe. What can we do when prevention does not work and we must respond, and respond quickly, to incidents and threats?

Town-Gown Success Story
By David Treber
We have a brand-new high school in Frostburg, Maryland. The odds of “Mountain Ridge High School” ever getting built were not very good. But when town, gown, and the public schools work together and don’t give up, great things can happen.