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RESOURCES
FOR HIGHER
EDUCATION
Newsletters:
In This Issue Current Issue Archives
October 2004
Evaluation Tools: The Foundation of Event Planning
By Kathy Nelson, Ph.D., CSEP, CMP, University of Nevada, Las Vegas
Of the five phases of event management (research, design, planning, coordination, and evaluation), evaluation is the most important. You can’t know where you are going if you don’t know where you have been. What good are goals and objectives if they are not measurable?
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