In This Issue Current Issue Archives

January 2005

Campus Events Professional January 2005 full issue PDF

The ABCs of Sponsorship
By Heidi Brumbach, CSEP, Imagine Enterprises International
Very few event areas can be more complex than sponsorships, even though the concept is simple: Corporations provide cash or in-kind contributions to aid in the production of an event in exchange for various forms of recognition. In what seems like ancient history, sponsorships were used as a gesture to show support to the community. Today, they have become strictly business transactions and the term ROI, or return on investment, is on the tip of everyone’s tongue.

Service Learning: A Buzzword with Benefits
By Kathy Nelson, Ph.D, CSEP, University of Las Vegas-Nevada
There’s a new buzzword on our campus: “service learning.” It is spreading in academic areas as well as many areas that are involved in campus events such as alumni, recruitment, student orientation, foundation, public relations, and, of course, the president’s office.

Special Event Lighting 101
By Pamela Patsavas, Distinctive Event Productions, Ltd.
Special event lighting is truly exciting, and innovations keep expanding the horizons. This evolution allows you or your clients to achieve your artistic goals in unique, dramatic ways.

Making the Most of Color in Lighting
The use of color to project a feeling or ambiance is the most common function of special event lighting. Although all color comes from three basics—red, blue, and yellow—the character of each color is unique.

Good Stuff: More Bang for Your Buck, Continued
In November, we asked readers to share what events-related purchase has given their campus the most for its money. Here's another great idea.

Tip of the Month: Cutting Through Red Tape
Last month, we asked for your tips on cutting through campus red tape. Erin Flynn, coordinator of the high school program at New England Institute of Technology in Warwick, R.I., says she makes every effort to get information about upcoming events out to all departments involved as soon as possible.

Getting Your Good Ideas Off the Shelf
By Dan Nelson, CSEP, CMP
Our readers have shared with us the many challenges they face when presenting ideas to campus peers and administrators. How can you break through levels of administrative clutter or get ideas past superiors who are unwilling to alter the status quo? You hold the answer to opening the doors and freeing up the process. Here are some helpful hints to begin to make use of those ideas.

Harnessing the ‘Wow’: Events in the Experience Economy
By Betsy Wiersma, CSEP, Wiersma Experience Marketing
In their book The Experience Economy, Joseph Pine and James Gilmore assert that American consumers now want more than just good customer service; they want customized experiences. Finally the world has “discovered” what we event professionals have known for years!

Great Marketing Can’t Save a Bad ‘Product’
By Dave Treber, Frostburg State University
Commenting on the Howard Dean presidency campaign, tech observer Esther Dyson told Newsweek, “The best way to kill a bad product is with good advertising.” Whatever your political stripe, Dyson’s comment is worth considering as we market our collegiate camps—especially as we market them on the Internet.