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Newsletters:
In This Issue Current Issue Archives
January 2005
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Harnessing the ‘Wow’: Events in the Experience Economy
By Betsy Wiersma, CSEP, Wiersma Experience Marketing
In their book The Experience Economy, Joseph Pine and James Gilmore assert that American consumers now want more than just good customer service; they want customized experiences. Finally the world has “discovered” what we event professionals have known for years!
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