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RESOURCES
FOR HIGHER
EDUCATION
Newsletters:
In This Issue Current Issue Archives
November 2005
What Corporate and Academic Event Management Have in Common
By Nancy Hobbs, University of Michigan
While it’s true that the profit-driven corporate environment is different from the academic community, there are more similarities than you may think between events for for-profit entities and not-for-profit entities. Here's what we can learn from our corporate counterparts.
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