August 2005

Campus Events Professional August 2005 full issue PDF
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A Star Is Born (Unfortunately): How to Handle Celebrity Talent
By Jim Brumbach, Imagine Enterprises International
There comes a time in every new event planner’s career when he or she hears the grand announcement, “We’re going to bring in (insert famous person’s name here) for our event next month.”

New-Student Programs from the Family’s Point of View
What do families want and need from your summer new-student programs? In this article, editor Kathy Nelson, her husband (who also works in the special events field), and their college-bound daughter describe their experiences at a recent summer advising and registration event. What they learned is that staff and faculty members’ willingness to help—whether they’re officially part of the advising program or not—is the most important part of the experience.

Greet New Families with Move-In Help
Want to know more about what your incoming students and their parents are like? If you work on a residential campus, lend a hand on move-in day.

Product Showcase: Portable Flooring
Portable flooring systems snap together without any tools or specialized skills. Teardown and storage are easy too; when stacked, the layers are compact.

Marketing Your Event
By Heidi Brumbach, CSEP
Marketing can make or break your event. It’s the difference between ticket sales that help you turn a profit or push you into the red. Still, marketing often tends to be the forgotten line item in a budget. But not to worry—marketing does not have to break the bank.

Field Notes from the Leisure Studies Association Conference
By Kathy Nelson, PhD, CSEP, CMP
The Leisure Studies Association’s annual conference “Festivals and Events—Beyond Economic Impacts” was held in early July in Edinburgh, Scotland. The city is renowned for art festivals, which contribute more than £200 million to the local economy each year.

The Value of Membership
By Heidi Brumbach, CSEP
The benefits of belonging to a professional association are many, and each person who belongs to an association may get something completely different from it than the next person.