December 2006

Campus Events Professional - December 2006 - Full Issue PDF
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Editor’s Letter
As I look back at 2006, I am taken by the number of event planning professionals at colleges and universities across the country who are planning unique events and solving difficult problems--and then sharing their successes with us for coverage in these pages. I hope that all our readers will consider contacting us to share their own stories in 2007.

Looking Back: Six Training Case Studies from the 2006 Pages of Campus Events Professional
What would you do? Six event planning case studies to share and discuss.

Seven Parent Populations Your Institution Might Be Alienating
Planning a recruitment event, a parents’ weekend, or another event that will involve many of your students’ parents? If so, it helps to be inclusive, to be sure that your speakers, your literature, and the general tone of the event support the message that students, parents, and families of all backgrounds and compositions are welcome at your university.

Trust Me, Something Good Will Happen: Susquehanna University Plans Surprise Scholarship Award
Planning a capital campaign kickoff or a scholarship ceremony is nothing new for most universities, but it takes on special significance when the kickoff event culminates in awarding scholarships to three students who did not apply for them and did not know they were in the running. This is just what Susquehanna University in Selinsgrove, Pa., pulled off at the beginning of its capital campaign, “Changing Lives, Building Futures.”

Turning a Problem into a Thank-You
By David Treber
The fallout from one problem can sometimes be the solution to another.