|
|
|
RESOURCES
FOR HIGHER
EDUCATION
Newsletters:
In This Issue Current Issue Archives
December 15, 2006
Beer Ads in Televised Collegiate Sports
In 2003, national beer brands spent over $52 million on ads during televised college sporting events. Over $21 million was spent just during the three weeks of the NCAA basketball tournament alone.
Online Subscribers: Click here for the full story
Non-Subscribers: Click here to subscribe
Pay per view ($7.00)
Note: Print subscribers do not automatically have access to online articles. Contact custserv@magnapubs.com to purchase online access or to convert your subscription from print to online.
