Those of us in higher education should have seen it coming. In a world where for-profit firms exist to coach students into college and into careers after college, it is no surprise that someone would fill the gap in between. Coaching students for success during their college years is now one of the most rapidly growing private sector businesses in the U.S., as cited recently in Inc. magazine (214 ranking in the list of top 5,000 companies: Inc. magazine online, www.inc.com).