March, 2010

Recruitment and Retention - March, 2010 - Full Issue PDF
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Ten Critical Persistence Factors Affecting Online Community College Students
By Jennifer Patterson Lorenzetti
A study examines what factors--especially those under institutional control--are most critical in predicting online student success.

Exploring Facebook’s Effect on Retention and Transfer
By Therese Kattner
As higher education is becoming better at using Facebook in recruitment, a related question remains unanswered: how is it affecting retention?

Key Trends Shaping Marketing to Adult Students
Adult learners now account for nearly half of all higher education enrollments in the United States, but not all institutions are prepared to capture their share of this market pool.

The Role of Web Analytics in New-Student Recruitment
The key to a truly successful admissions website is being able to pinpoint what’s working and what isn’t. As a result, admissions marketers need a good grounding in Web analytics.

Newswire
Student success program cost-return calculator; Study shows moderate mentoring effects; Families need more consumer savvy, report says

Gender, Race, and Educational Attainment
Two recent reports suggest that the gender gap in college enrollment, in which women make up the majority of undergraduates, has as much to do with race and ethnicity as gender.