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In This Issue Current Issue Archives
June 2006
Twelve Strategies for Building Internal Support for Your Marketing Initiatives
By Dr. Robert A. Sevier, senior vice president of strategy, Stamats, Inc.
Building internal support for your marketing effort is not difficult, but like laying the foundation for a new building, it does require the investment of time and effort. In doing so, however, you are assured that your marketing efforts will serve the institution well.
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