Admission recruitment events can sometimes be difficult areas in which to innovate, with every college and university attending college fairs, giving campus tours, and generally attempting to boost yield on a limited budget. As important as these events are to a college’s overall recruitment strategy, it may be both pleasant and effective to host an atypical event. However, the dual-purpose nature of recruitment events must always be kept at the forefront: not only are they essential for attracting new students, but admission events are also an unparalleled opportunity for the college to set the tone for the students’ educational experience and convey key values in a way that is appealing and efficient.